If you are looking for annuity help and have arrived here (a business to business site) by mistake, please visit Open Annuities.

Borrow an annuity site for free, save time, make money

Important: We are currently only accepting FSA registered individuals or firms (directly regulated or appointed representatives) who can service annuity leads nationally, Have 5 or more brokers, can take a continuous flow of leads including during holiday periods and service at least 50 leads per week.

1 - Welcome to UK Annuity Leads

How we make your life as an annuity broker that much simpler

This is one page that you shouldn't speed read

annuity-leads

We're looking for suitable lead placement partners. We promise you a easy, stress-free and, most importantly, economical way to buy annuity leads.

We even lend you your own branded, unique no-maintenance website for free (hosted through Microsoft Certified Partners). You only pay us for the business you receive. Ask yourself, would we go to this trouble if we thought you wouldn't come back regularly to us for more leads?

We were one of the very first professional online UK finance lead generators back in the Internet's early days and we have a combined experience of over 30 years in the financial lead industry. Having already supplied 100's of thousands of finance leads, this gives us huge experience in this field.

Our customers include some of the largest financial services companies in the UK, including one top ten global company.

2 - Total Transparency

FSA compliant sites

An open and trustworthy system

It may seem an obvious thing to say, but lead generation is performance based and you'll therefore know exactly how much you have made from a certain spend. Compare this to other advertising models where it's often impossible to know what has worked and what hasn't.

We offer a reliable, guaranteed leads scheme that reduces administration whilst creating a significant certainty of quality. Our fixed lead package price means that you can plan your budget with more certainty.

Nowadays, corporate control of lead pricing is an illusion; the reality is the market is in control. We recognise that if we don't supply you with leads at an affordable price, you won't return. We deliver new customers direct to you at demonstrably lower acquisition costs compared with other media.

10 reasons why your industry colleagues regularly buy our annuity leads:

1. You receive a guaranteed significant certainty of quality.

2. Real-time email delivery of leads when your prospect presses submit.

3. There are absolutely no hidden extras, joining fees, no tie-ins and no VAT (exempt service).

4. Your company and FSA number will be identified on every page of the referring website.

5. We do not incentivise prospects to fill in forms.

6. At least two separate links to the terms and conditions page on every website page.

7. We do not use third parties, affiliate sites or call centres so we have full control of compliance.

8. Prospects are reminded of your company's details, including phone number and email address, on the submission thank-you page.

9. You receive leads from an exclusive website branded with your company name. We adjust the website to best reflect the declarations in your key facts document.

10. Enquirers are reminded to expect contact from you at least twice. This not only satisfies "express consent" criteria, but dramatically reduces the chances of prospects mistakenly thinking they are receiving just an online quote.

3 - Our Annuity Lead Package Guarantee

80% of leads with minimum gross fund value of £30,000

We deliver (or over-deliver) on our promises

annuities-lead

Your guaranteed lead batch will have an average pension fund of over £60,000 - over double the current UK average of £28,000 (Source: ABI).

For each lead batch you will receive 50 contact forms live into your email box the second they are submitted by the prospect. We GUARANTEE that out of these 50 forms you will receive AT LEAST 80% that are UK annuity leads with a minimum gross fund value of £30,000.

Research from Just Retirement reveals how almost half (46%) of IFAs stated that larger fund sizes would incentivise them to write more annuities. However, almost a quarter (24%) said they would be happy to refer small cases to a third party if this option was available, of which half (49%) of these would refer them to another IFA. Although it is thought that almost 50% of annuity funds are currently under £30,000, your batch will be weighted to supply 80% or over of funds of £30,000 or above.

So, what you are guaranteed to receive for your money is AT LEAST (possibly more) 40 leads with a fund of £30,000 or over within each batch of 50, but you will also receive other lower or no value leads to make up the full batch of 50.

Even if any of the 10 "extra" leads fall just short of the £30,000 cap, i.e. £29,999, we will not charge any extra... and even if they are above the £30,000, there is still no charge! These leads are over and above the 40 leads that are guaranteed to have a minimum gross fund value of £30,000 and, of course, many represent possible customers.

As you may already know, your competitors use the lower value leads as an economic way of training new advisors or keeping busy, while giving extra experience to those whose conversion rates are lower than their colleagues.

The Internet being what it is, you will receive the odd "Mickey Mouse", duplicate or invalid lead. This is factored into the price so you will keep receiving leads until the 40 leads with a fund of £30,000 or over is fulfilled to perfection.

Please also be aware that we operate under a "Rationed Product" system. This means that we intend to take on limited annuity lead clients. Too much competition between our own sites would send our marketing costs up, therefore having a client category limit will help keep our lead prices stable.

4 - Why do we supply our leads like this?

Everything is already factored in to our lead bundles

So does that mean there are no refunds?

annuity-questions

As long as we can keep to our predicted percentages (a bit of healthy pressure on us to perform!), refund requests should not arise. This will save us both time and administration. You'll only be charged for the leads that fall within the guarantee. Obviously (in the highly unlikely event!) that we fail to fulfil our promise, refunds will be granted without question.

There is also no extra charge for the more valuable unsecured pension/income drawdown/phased retirement leads that you may receive, and you will, of course, have the opportunity to retain your exclusive customer for life and cross-sell equity release, investments, wealth management, IHT planning, wills, insurance etc.

5 - Consider the Results

How much are your potential earnings per lead?

The return on your investment

annuity-information

Maybe now would be a good time to pause and reflect how much you will earn if you converted just one of these leads - especially if it were an income drawdown.

Your conversion rate will, of course, depend on your individual ability.

How many leads will you buy each week?
Possible conversions from these leads?
How much is an average annuity sale worth to you? £  
 

Which means your lead conversion rate will be: %
And that means the value to you of each lead equates to: £ (average value of each sales lead)

6 - Pricing

Quality leads, with a personal service

Your cost to earnings ratio?

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Batches of 50 annuity leads are available at just £3,750. There are no hidden extras, no joining fees and no VAT (our service is exempt).

With a conservative conversion rate of only 20% per batch of 50, this means that if you earn £1,000 on average for each of your 10 annuity/income drawdown sales, £10,000 is earned for every £3,750 invested. With just one extra sale, your return on investment is even more impressive!

So what exactly are you going to receive for your £3,750?

To recap, you'll definitely receive at least 50 leads, 40 of which are guaranteed to be £30,000 or over. In order for us to attain this guaranteed 40, you will receive a further 10 free leads within the mix, not necessarily within the guaranteed criteria. So you are actually paying for only 40 leads and any further leads are free, even if they have funds over £30,000!

7 - Ask questions or order annuity leads - We'll call you back

Take action now to grow your annuity business

Find the people trying to find you

Be part of a phenomenal growth industry. With the growth of the retired population rising significantly every year, the annuity market is predicted to be worth 20 billion pounds by 2012 (Source: DC World). Almost half a million annuity contracts are sold annually and the 'at retirement' market is predicted to double within the next 5 years. By its very nature, the annuity market is a lot more stable than many others, especially those connected to financial products.

According to Assureweb, over half of more than 300 advisers that they surveyed "view annuities as a growth product line for their business, as public awareness of the Open Market Option (OMO) continues to grow".

Please complete the no-obligation contact form below. If ordering, you can change your mind at any time after submitting the form.

Your Name

Company Name

Phone Number

Mobile Phone Number

Email address for direct communication with you Primary Email Details

This is the primary email address that we'll use to contact you, send invoices to etc.

Email address to send leads to if different Secondary Email Details

This is an optional secondary email address that we'll use to send your leads to. If you prefer, we can send leads and all communications to your primary address.

Approximately how many leads can you handle per week Expected Volumes

If unsure, just an idea will do.

Comments, Questions or Feedback

No commitment enquiry A no pressure "just looking" enquiry

You will have absolutely no obligation to proceed once you have pushed the submit button. We fully respect your privacy and your contact details will not be shared.

We take your privacy very seriously, your information will never be passed on.